Work status: Available
Ticket Tailor approached Vector with a new vision for their brand and website. They wanted to put their old style to rest and bring some soul to their product.
Our work was centred on the development of a new graphic language and the design of their new website. Mantainig only two existing elements, their logo and their signature purple.
Branding - UX/UI Design
We started with an stablished group of values, the new design should be Simple, Soulful, Supportive and Stellar.
After a 3 day of workshops we set all the directions we needed to take, beeing one of the main goals to make sure the Event organisers persieve the product as an easy and flexible tool to create their events.
As mentioned previously, the logo and brand colours remained the same, so we worked arround them. We created a series of moodboards and worked together with the clients to select the most appropiate style for them.
To bring the new values - Simple, Soulful, Supportive and Stellar - to the brand we opted for a warm complementary pallet mixed with quirky illustrations that brought a sense of community and diversity.
With illustrator Beatrix Hatcher collaboration, a group of characters, icons and accents where created. Each character illustration is representing a different type of event since Ticket Tailor is a place for everyone who wants to create an event - as they say “You dream it. We’ll ticket it“.
With the initial brand elements defined we started to wireframe pages and create a visual language by implementing some of the graphic elements created.
The pricing page became the most challenging page to create since the pricing system changed a few times in the course of the project. After a few explorations and test we, with the client’s help, came up with a solution adjusted to their system and goals.
